The heel is the antagonist who breaks the rules, cheats, sabotages, and nastily takes advantage of his opponents outside the ring. In lucha libre wrestling, heels (rudo) are brawlers fighting with brute forces, often dressing up like devils or tricksters. Trump wears the same suite and tie every day, like portraying this character he invented. And he gets his crowd to boo, hiss, cheer and jeer, to chant “build the wall!” or “lock her up!” and carries on about “Lyin’ Ted” and “Crooked Hillary,” he turns his political opponents into wrestling characters, and brings what might have been reasoned debate to the level of vulgar theater. His opponents were caught flat footed while he stirred the nationalist id. They either never understood what was going on or were not prepared to meet him on the mat.
Something struck me when seeing the new commercials for the Apple watch, you know, the ones promoting the device as an exercise monitoring, vitals taking, step counting and personal motivating all-in-one super device. Much like […]
Given this context, Fearless Girl has an even more insidious, surreal quality. It’s like when Mercedes Benz appropriated Che Guevara at an auto show to promote their new cars as revolutionary. Or like when the Washington DC Martin Luther King Memorial is unveiled as a white statue. This is a function of capitalism as a political ideology, however, to absorb all dissent, to obfuscate criticism, sanitize history and flatten social space with a halo of social and political amnesia.
Kendell Jenner is said to have been “traumatized” by the backlash she’s gotten on social media for her much maligned Pepsi Commercial, made by a professional Super Bowl ad man. It was widely seen to be insensitive to the […]